Wendy Smolen
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The Toy Book

The Challenge:

Present thought-provoking articles for members of the toy industry in The Toy Book.

The Solution:

By ​​honing in on​ ​seasons,​ ​​rising stars, and​​ ​product​ trends, I provide insights and information to an engaged audience.​

Articles:

February
Toy Fair: Same Old, Same New

March/April
Do You Need To Gamify To Stay In The Game?

July/August
Love What You Do? Pass It On

September/October
How Are You Reinventing Your Wheel?