The Challenge:
The Meal Makeover Moms, two tech-savvy chefs and dieticians, tapped into their social network of moms to discover that the biggest obstacle for getting kids to eat well-balanced meals was picky eaters. The goal of their cookbook was to help parents break out of the chicken-fingers and macaroni rut by providing healthy, tasty, easy-to-make recipes that parents and kids would love.
The Solution:
No Whine With Dinner (2011, M3 Press), taps into the parent-approved, kid-tested format that appeals to the Meal Makeover Moms’ community. Writing in their own personable voices, they were able to add life as well as spice to their recipes. They embrace their large online network by including real tester feedback and/or an insider tip on each page. Charming pictures of kid testers throughout the book and links to more online photos and well-known food bloggers further establish them as tied-in to their readers. Two-color printing on heavy stock and a 4-color cover with an 8-page insert create a rich presentation while still keeping the price affordable.