The Challenge:
Recognizing that family fitness was a growing concern for young parents, we wanted to introduce home furnishings and fitness equipment into Nick Jr. Family Magazine as a way to service readers and attract new advertisers.
The Solution:
Using a real family with three young children (typical of our readers), we were able to help create an affordable, versatile fitness room in a basement. Fitness experts, pediatricians, the parents, and kids all weighed in on their preferences for products and colors. When cold weather and snow arrived (and stayed) in upstate New York that year, the mother said it was the first time she didn’t feel cooped in.