Mark Bittman

The Challenge:

Busy, Gen-X parents may watch cooking shows, but when it comes to cooking for their families, they don’t know very much about basic cooking techniques.

The Solution:

We went to Mark Bittman, author of How To Cook Everything, and The Minimalist in The New York Times for short but sage tips on how to cook the most basic dishes. (Who knew you shouldn’t pierce your potatoes before baking?) The novice cooks who knew Bittman’s reputation from his books, TV show and columns ate up this feature.